From Shopify to Magento and Hyvä: Viltspecialist.nl Grows Users by 34% and Conversions by 12% in 2 Months
Furniture Accessories Retail Project Snapshot
- URL: viltspecialist.nl
- Countries: Netherlands
- Industry Vertical: Furniture, specialising in felt pads
- Business Model: B2C, B2B
- Platform: Magento Open Source (Magento 2)
Hyvä Project Scope and Key Results
- Website Launch: Shopify Migration to Magento 2 with Hyvä
- Products Used: Hyvä Theme
- Users: Increased by 34%
- Conversion Rate: Increased by 12%
- Organic Visibility: Increased impressions by 57%
- SEO: Significant improvement in search rankings and traffic
“The migration to Magento 2 with Hyvä has improved our technical performance and organic visibility. More indexed pages have resulted in higher Google rankings and increased sales.”
About Viltspecialist
Viltspecialist.nl is a leading retailer in the Netherlands, specialising in high-quality felt pads for floor protection. The company offers a wide range of durable and effective solutions, including felt pads for chairs, tables, and other furniture to prevent scratches and reduce noise. With a commitment to quality and customer satisfaction, Viltspecialist has become a trusted name in floor protection and furniture care since 2020. They currently have over 120,000 customers with a 9.1/10 rating and are looking to expand their growth beyond the Benelux in the near future.
Challenges Faced
Before the migration, Viltspecialist faced several key challenges with their Shopify shop, including:
- SEO Issues: Poorly indexed pages that hindered organic search rankings
- Backend Complexity: A difficult-to-navigate backend that made managing products and content challenging
The Solution
Viltspecialist partnered with WebElephant to migrate to Magento 2 with Hyvä, leading to significant improvements in both technical performance and SEO. The migration provided a future-proof platform while addressing key challenges, resulting in immediate, tangible benefits.
Within just 14 days of going live, visitor numbers returned to their previous levels. In the following 24 days, Viltspecialist saw an impressive 34% increase in users. A faster, more intuitive user experience also contributed to a 12% boost in conversion rates. Previously unindexed key pages were now optimised for SEO, resulting in a 33% rise in clicks and a 57% increase in impressions.
A combination of targeted SEO efforts, content enhancements, and technical optimisations significantly improved organic visibility. Additionally, the strategic use of both organic SEO and paid advertising (SEA) has successfully driven more relevant traffic and higher conversions. With a solid technical foundation and data-driven insights, Viltspecialist is now well-positioned for continued growth and expansion into new markets.
Results Achieved
- 34% more users
- 12% increase in conversion rate
- 33% increase in clicks
- 57% more organic impressions
Future Growth and International Expansion
With a solid foundation in place, Viltspecialist is now preparing for its next phase of growth, expanding into the German market. The flexibility of Magento and Hyvä makes it easy to set up a German storeview, and the company is confident that the platform will support their expansion efforts.
Looking ahead: The improvements brought about by the migration and ongoing SEO strategies have positioned Viltspecialist for continued success in the competitive home improvement and furniture care market.
Conclusion: Migration From Shopify to Magento 2 & Hyvä Success
Viltspecialist’s migration to Magento 2 with Hyvä has proven to be a game-changer. The transition solved technical challenges, improved SEO, and drove significant growth in both user numbers and conversions. With the platform’s scalability and performance, Viltspecialist is now positioned to expand into new markets while maintaining a seamless user experience.
We are truly happy that our client Rareseeds is delighted with the results of this project. Seeing our clients satisfied with the solutions we deliver is the core driver for us. By helping them transition from PWA to Venta - our very own Hyvä-based theme - we’ve not only improved their storefront, reduced operational costs, and optimized performance but also opened great opportunities for growth in 2025 and beyond.”
About WebElephant
Founded in 2007, WebElephant is a full-service digital performance agency based in the Netherlands, specialising in eCommerce growth for ambitious businesses. With a team of experts in development, marketing, and strategy, WebElephant delivers scalable Magento solutions backed by data-driven marketing to help merchants grow sustainably. Their integrated approach combines technical innovation with performance marketing to build future-proof online stores that drive results.
