JC-Electronics - Hyvä Showcase 2

Building a Smarter B2B Store with Hyvä Enterprise

In 2026, HM Queen Máxima visited a company in Leek, Netherlands — not a tech giant or a household name, but an industrial electronics business that started in an attic in 2006. The visit was in recognition of their circular economy work: restoring used electronics, extending product lifespans, and investing in the technical talent to do it properly. JC–Electronics had earned its moment.

Behind that operation is an e-commerce platform built to keep up with it — and a team that’s been quietly pushing the boundaries of what a B2B omnichannel store can do.

Here is the continuation of the story we wrote about earlier in 2024: JC-Electronics Hyvä Showcase.

Sustainability as a driver for recognition and reputation

What began in 2006 with two people in an attic has grown into a multimillion-dollar company with 280 employees — and a reputation that now extends well beyond the industry. HM Queen Máxima visited JC–Electronics in Leek to see their circular economy work first-hand. 

From the Technical Service department to the R&D lab and the JC–Training Centre, she saw how used industrial electronics are restored to full working condition — reducing raw material use, water consumption, and CO₂ emissions in the process. The visit concluded with a roundtable on labour participation in the circular economy.

It was a moment of recognition, but also a reflection of something JC–Electronics has been doing quietly for years: building a business that takes its social and environmental responsibility seriously. Two years on from becoming the first merchant to go live with the complete Hyvä Enterprise suite, the platform has kept pace with that ambition.

The move that matters: Adobe Commerce Cloud to Hypernode

Hyvä is built to make storefronts fast — but the frontend can only do so much on its own. When JC–Electronics moved their hosting from Adobe Commerce Cloud to Hypernode, the two halves of the performance picture finally came together. Core Web Vitals improved dramatically, and the team had reliable, meaningful data to work with for the first time.

LCP now sits at 1.8 seconds. FCP is under one second. INP at 120ms is well within Google’s ‘Good’ threshold. 81% of sessions (at P85) pass Core Web Vitals — a significant improvement on where things stood when the site first launched.

The lesson is a practical one for any Adobe Commerce merchant: the right infrastructure and the right frontend compound each other. Hyvä’s lightweight architecture has less to prove when the hosting environment is also doing its job.

Hyvä Commerce: content without an HTML degree

When Arjen first built CMS components using Adobe Commerce’s PageBuilder, each one took significant time and effort. Custom UI components, conditional logic, and styling — it added up quickly, and any update required developer involvement. Content marketers had to raise a ticket for things that should, by rights, have been self-serve.

That changed when JC–Electronics integrated Hyvä CMS. With the most important components built in under a day, editors can now drag components into place and fill them in — no HTML knowledge required. New variants are easy to add. Pages go live faster. And the developer isn’t the bottleneck.

The balance Arjen describes is deliberate: the system is flexible enough to let marketers build the pages they actually want, but structured enough that nobody breaks anything with an accidental edit. It’s a meaningful distinction in a B2B context, where product pages and content categories carry real commercial weight.

JC–Electronics is still refactoring existing content management system pages to Hyvä CMS — the rollout is gradual and intentional. But the direction is clear: less developer dependency, more editorial speed, and a content team that can test ideas without waiting in a queue.

B2B built right: quotes, companies, and custom workflows

Negotiable quotes: reducing the manual load

JC–Electronics sells to industrial buyers who negotiate. Right now, that negotiation happens over email and phone — the sales team follows up, then manually creates the order in the ERP. It’s functional, but it’s slow and labour-intensive.

Hyvä Enterprise’s native negotiable quote support is on the roadmap, and Arjen is waiting for it impatiently. When it lands, the goal is to move the entire quote process online — customers submit a quote request through the webshop, the sales team approves it, and the order flows directly from there. Manual effort is reduced to the approval step. Everything else automated.

Company switcher: custom-built for real B2B complexity

JC–Electronics’ customer base isn’t simple. Many buyers are linked to multiple companies or legal entities — and not all of them use the webshop directly. Some prefer to send orders by email, which the sales team would previously process by hand.

Arjen and Jelle built a custom extension to Hyvä Enterprise’s company switcher: a workflow powered by n8n that reads order request emails from the sales mailbox and converts them into Magento orders automatically — linked to the correct company, with the right discount tiers, payment terms, and permissions applied. The result is fewer manual entries in the ERP, faster turnaround, and a more consistent customer experience regardless of how a buyer chooses to place their order. It saves the sales department a lot of work and allows customers to track their orders in their accounts. 

Building in the AI era: fewer lines, faster ideas

Arjen works alone. One developer, one platform, 220,000+ SKUs, and a team of colleagues with ideas. In the past, the gap between ‘what we could build’ and ‘what we wanted to build’ was measured in development cycles. Now it’s measured in conversations.

With AI tools woven into the day-to-day, that dynamic has shifted further still — Jelle Kingma, eCommerce Manager and former developer, now brings his own technical instincts back to the table. He can explore ideas, test concepts, and contribute meaningfully to what gets built, without it landing entirely on Arjen's plate.

Hyvä’s architecture is well-suited to AI-assisted development. The AI Skills framework — part of the new Hyvä Enterprise package — provides a foundation for using AI tooling to accelerate store development without compromising quality. For a lean team like Arjen’s, that’s not a nice-to-have. It’s the difference between shipping an idea this week or next quarter.

What’s next

JC–Electronics is now focused on the full journey from homepage to checkout — optimising content and order flow based on real customer browsing data rather than assumptions. The shift from instinct to data-led decisions is underway, and the platform is ready to support it.

The B2B self-serve channel is growing. End-user orders are increasing as a share of revenue. And with negotiable quotes, a maturing Hyvä Commerce content layer, and an AI-assisted development workflow, the team has more leverage than ever to act on what the data tells them.

For other B2B merchants considering Hyvä Enterprise, Arjen’s advice is direct: if you’re running Magento’s B2B Suite, it’s a no-brainer. The B2B features are built in, not bolted on. The content tools reduce your developer dependency. And if something isn’t there yet, the roadmap and community mean it usually won’t be missing for long.