All the movies have now been published: especially the heart warming after movie and all the talks. Catch them all on the Hyvä Developers Paradise Youtube Channel
It’s already been 5 months, and as we let time slip and moved to all the other events that happened since, I can’t help but force myself (and our team) to set those memories in stone.
The feedback from Hyvä Developers’ Paradise second edition in Marbella was overwhelmingly exceptional. No less.
Have a feel for the unique vibe through this after movie!
Hyvä Developers Paradise 2026 was one of a kind
Exactly 10 years ago, in April 2016, Magento Developers Paradise took place in Croatia, organised by Inchoo, and we were blessed with the presence of Tomislav Bilic this year with us.
People have flown from as far West as the Bay Area (USA), as far East as Bulgaria, Poland, Romania or North from Finland to be with us.
From seasoned developers to non-tech partners, the messages on WhatsApp and LinkedIn keep dropping, and each time it’s all goosebumps and heart-warming messages and pictures 🥹
Many have told us that Hyvä Developers Paradise 2026 wasn't just a conference; it was the best event of their lives!!!
When a developer - not a sales rep or partner manager - says “ I arrived solo and got away with lots of ideas and new friends”, you know you’ve done something special.
The Perfect Mix
What ingredients made this event so successful?
✅ A fantastic venue like the Hard Rock Hotel Marbella, fully renovated with great taste and music-themed atmosphere, healthy and yummy food, and everything in one place: pool, rooms, conference room, all within 5 minutes walking distance.
✅ Content made by developers for developers: no fluff, but insights, practical tools, guides and hands-on coding workshops
✅ Networking parties and activities to create the perfect glue between diverse people. Tennis, padel, morning runs, rock band, stroll on the beach, there was something for everyone
We were also blessed with great weather, featuring the most amazing sunsets.
Hyvä Developers Paradise 2026 Gallery
Swipe left or right to navigate. Double-tap to zoom. Pinch to zoom. Swipe down to close. Use left and right arrow keys to navigate between images. Press plus to zoom in, minus to zoom out, zero to reset. Press Escape to close.
What’s the Story Morning Glory?
The revolution is here. Willem Wigman kick off Hyvä Developers Paradise 2026 with the most anticipated announcement in the ecosystem. 🎸
- Native Performance: Why native iOS/iPadOS beats web-based POS systems in speed and hardware reliability.
- Real-Time Synchronisation: Direct Magento connection for live stock, customer rewards, and store credit.
- Robust Architecture: How the offline-first cache and random reconnections prevent Magento from crashing during peak store traffic.
- Fair Pricing: A simple, competitive flat fee per terminal with no SaaS percentages or extra "success fees".
- Developer Friendly: Extensible API bridges for Adobe Commerce, gift cards, and RMA integration.
Hyvä AI Skills
Integrating Artificial Intelligence into the Magento workflow should mean gaining efficiency without losing control of your codebase stability or reputation.
Hyvä Roadmap
Shift toward a unified commerce vision. Focus on practical developer happiness and real merchant value, including the new Hyvä CMS Menu Builder in Beta, advanced Media Optimisation, and upcoming support for Magewire v3.
Content Security
We broke down how we can move beyond default "unsafe-inline" vulnerabilities toward context-aware whitelisting that only loads script headers when a third-party service is actively on the page.
Media Optimisation
Oversized images destroy conversion rates, but optimizing them manually slows down your development pipeline. We shared how to automate performance by validating server image libraries and optimizing background CSS images.
Hyvä Checkout
A deep dive into the upcoming Magewire v3 architecture and its focus on faster, highly reactive server round-trips. With updated PHP components, developers can easily manage complex B2B validations and interactive elements directly from their existing templates.
Hyvä CMS
Managing complex store navigations will become much easier with the new Hyvä CMS Menu Builder. We showcased how the platform is evolving to include an Email Builder for transactional emails and seamless layout export tools between environments.
More insights and merchants success stories
Real data for real metrics
How to avoid common optimization traps like the LCP lazy load pitfall by utilizing native browser attributes. Managing heavy third-party tracking scripts and adjusting default platform headers will unlock hidden speed gains to keep your storefront running fast.
Data ownership and privacy
How a stack combining Mage-OS, the full Hyvä suite, and TypeSense wins against Shopify by prioritizing data ownership and privacy. By focusing on long-term business value rather than a checklist of features.
UX Measurement Plan
By using a metric-driven approach alongside the Hyvä product suite, teams of developers, designers, and marketers can systematically wipe out technical debt and turn nightmare system crashes into continuous uptime.
Heal the World
You wouldn’t expect an actual merchant to join a developers-only conference, let alone take the stage! In fact we were blessed and honoured to have Javier Villanueva, the CTO of South Europe for Atida run through his experience, from a technical perspective, integrating with Hyvä and Amasty with the help of their agency WAM Global.
Atida is a powerhouse in the European health sector, standing as one of the largest and most influential online pharmacy pureplayers, headquartered in the Netherlands just like us!
Operating across major markets with well-known brands like Mifarma and Aponeo, Atida combines decades of pharmaceutical expertise with a cutting-edge, data-driven "digital-first" strategy.
By leveraging high-performance technology—such as their recent transition to Hyvä—they provide a personalised, seamless experience for millions of customers, ensuring that "the future of health" is accessible, efficient, and deeply human.
Tonight, I’m a Rock’n’Roll Star
Hosting Hyvä Developers Paradise at the Hard Rock Hotel Marbella came with extra perks. Not only could we fully get into the 80’s music theme of the event, we could event take it to the next level with their exclusive 150 square meter Rockstar suite!
To win it, with Mollie, we organised a little competition to showcase and reward our partner agencies who made an impact leveraging Hyvä Commerce features and capabilities coupled with Mollie’s payments services.
We had 6 great contenders including:
Bebe-Cadeau.ch from Blackbird agency (FR)
Peter Tyson from Foundation Commerce (UK)
Vandentop Tuinhout from Adwise (NL)
Rareseed from Magebit (US)
Graduation Source from Hatimeria (PL)
And the winner is…
Hey Little from Customgento (DE)
What made them so special? The purpose and full support for to boost circular economy and help young parents find more affordable equipement for their children.
In a world of over consumption and little care for the environment, this is a cause that is dear to our heart and could be promoted a lot more.
Dance like it’s 1999
A memorable Magento after party is one with a live band, or DJ just like tge good old days of Imagine, Magento Live (Amsterdam 2019) and more recently Meet Magento Netherlands.
That’s why were thrilled to have a rock band playing all the great hits from the 80’s and 90’s to match our retro costumes, and make us all vibe together. It’s that perfect time when we unwind, don’t take ourselves seriously and bond with other people over song lyrics and unorthodox dance moves.
For that purpose, we create an Instagram account for Hyvä. FINALLY!
When it’s too wild for LinkedIn or our blog, it *might* be on Insta!
Practical insight, real direction, and a reminder that this ecosystem is not slowing down. If anything, it's accelerating.
I’ll Be There For You (theme from F.R.I.E.N.D.S)
A massive thank you to WAM Global for the flawless organisation, made possible by:
- Ignacio Riesco’s: La Vida Loca. With extensive experience organising events from New York, Spain, and Poland and attending the very first Magento Developers Paradise a decade ago, he knew better than anyone how to crack this
- Mireia Alemany Bravo: All the small things and big ones that she managed for those two days to be as smooth and magical as possible. From room bookings, speakers logistics, all the catering, live entertainment and even a birthday cake for our own Amanda!
- Julia Bodarenko: She’s got the look and nailed the vibe of the event through Communications before, during, and after the event
This event wouldn’t be such a success without our headline sponsor and premier partner, Mollie, who has believed in the concept from day one last year.
In the world of events, developer conferences are tricky as they are harder to show direct ROI.
So we’re even more grateful to our sponsors who understand the intrinsic value of making developers happy, trained, energised, and supported by peers who can help and share best practices: Hypernode, maxcluster, Adobe and their Payment Services team, Integer Net and special mention to Amasty and their visitor guide and flawless arrangement of airport transfers.
Big shout out to Redhyve, Dooofinder, Inchoo, Magebit, Qoliber, Goodahead, Snowdog, RUMVision, Vendic, Aire, Liquidlab and Connectif.
You are the reason this ecosystem is thriving.
Events like this raise the bar. Organisation, Content, Community. Everything on point.
One More Time!
Missed out? Don't let it happen again. We’re already looking toward 2027. Whether you’d like to attend, sponsor or submit a talk, follow Hyvä Developers Paradise on LinkedIn to get the latest news.
See you at the next one with even more Happy Shiny People!
What song is now playing in your head?
Here’s your playlist for the road, circling back to Inchoo, with Aron Stanic's special Hyvä themed mix tape (see what we did there)
Dev Paradise City - Guns ‘n’ Roses
No Luma, No Cry - Bob Marley
Tailwind Of Change - Scorpions
Coding In Your Sleep - Adele
Fallback In Black - AC/DC
Wigman On The Moon - R.E.M.
Hot Cakes In The City - Billy Idol
C.O.M.M.U.N.I.T.Y. - Queen Latifah
Wake Me Up Before You Go-Go - WAM
Shock To Ecosystem - Billy Idol
Hy Vä! - Outkast
Marbella Ciao - Manu Pilas
