Hyvä and Mollie are bringing back the Hive partner day in Germany on 21 October 2026
Hive was created to bring agencies and merchants together in person around real eCommerce work. In 2026, it’s back, this time in Germany.
Logistics and details
Date: 21 October 2026 from 2.30pm
Place: Pyramid Mainz, Germany
Award submission and registration: mollie.com/hive
What is Hive by Hyvä and Mollie?
Hive is built around a simple ide: Bring agencies and merchants together, share the work behind strong eCommerce projects, and give great ideas the room to travel.
The format takes inspiration from a beehive, where collaboration, hard work and buzz make a great recipe for the sweetest outcome: happy merchants with high-performing, differentiating and strong ROI eCommerce websites!
Who is it for?
Hive is a Hyvä event organised and sponsored by Mollie that primarily targets eCommerce agencies. The first edition, based in London, was a pilot run with Hyvä agencies based in the UK and our special Platinum agencies based in Europe.
This year, we’re scaling the initiative with bigger capacity to host agencies not only based in Germany, Austria, and Switzerland but also the Nordics and the rest of Europe.
We also encourage agencies to bring their merchants or prospects who would come back with so much inspiration and ideas from our Community.
We will prioritise our agency partners, but if you’d like to get to know more about what Hyvä can do and why it’s so popular, sign up as soon as possible, as it’s a free event and spots are filling quickly.
What did the day look like?
Last year we held our event in central London in the very building where Mollie UK offices are located, with access to a modern auditorium and a cosy breakout room for refreshments and breaks.
The half-day, starting from 1.30pm was structured around:
Hyvä Updates (business, community, products)
Awards Ceremony
Interactive Roadmap Session
Meet, Greet, Refreshment and Networking moments
Photo Call and Wrap Up
The compact agenda allowed attendees to get all the latest Hyvä updates as well as hear from the most innovative and best-performing Hyvä project in one afternoon, followed by a chilled afterparty session at the Shuffle Club in the hip area of Shoreditch.
What made Hive so amazing?
From the feedback we got, attendees really loved it for the following reasons:
Packed with Actionable Insights: A high-energy half-day filled with concrete examples of what’s actually possible with Magento, Adobe Commerce and Hyvä.
Unmatched Networking: Bringing together the brightest agency founders and their tech leads to share with the Hyvä and Mollie UK Commercial teams
Radical Transparency: Pure, open-door discussions where partners candidly shared their biggest technical achievements, breakthroughs, and documented results.
Community & Expert Recognition: A celebrated platform to showcase groundbreaking builds, pitch live, and get rewarded by peers and industry leaders.
Exclusive Insider News: The totally unexpected moment where Willem took the stage to announce our vision to make Hyvä Theme open source.
Hive 2025
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Hive Awards and 2025 Winners
The Hive Awards reflect Hyvä’s core values by turning technical excellence into real-world proof.
We can’t be grateful enough for all the agencies who took the time to submit their projects and prepared lightning talks to share our community, including their peers and sometimes competitors! Project recognition matters because it:
Proves Real Business ROI: publicly sharing hard metrics (speed boosts, conversion lifts) shows the tangible impact of modern frontend tech.
Elevates Ecosystem Standards: live flash pitches force agencies to open-source their learnings, pushing the entire community forward.
Drives Continuous Innovation: peer recognition motivates partners to stretch what’s possible with Hyvä on every new build.
Huge congratulations to our 2025 winners:
🐝 Buzz Booster Award (Best Performance Improvement)
Winner: Huissteden Naaimachines - presented by Niek Verkoelen (Vendic)
Achievement: Engineered an ultra-fast setup that achieved a 75% speed uplift, creating one of the fastest Magento storefronts globally.
🧠 Bee Smart Award (Most Innovative Website or Solution)
Winner: Punch Pubs & Co - presented by Tadhg Bowe (Monsoon Consulting)
Achievement: Built a highly complex, custom B2B ordering portal serving 1,250+ pubs across the UK, complete with personalised reordering functionality.
🍯 Sweety as Honey Award (Best Site Conversion Improvement)
Winner: Citizen Watch - presented by Ryan Copeland (Foundation Commerce)
Achievement: Replatformed to Hyvä Commerce, resulting in a dramatic increase in conversion rates, a 67% boost in page speed, and a 141% revenue growth.
🚀 Quickest Bee to Market (Fastest Time to Production)
Winner: Again Faster - presented by Ryan Copeland (Foundation Commerce)
Achievement: Delivered five fully optimised, multi-region Magento 2 storefronts powered by Hyvä in just 8 weeks in time for peak Black Friday traffic.
🏆 eCommerce Excellence Award (Special Judges' Award)
Winner: Magebit (Project: Dunkin' UK)
Achievement: Recognised by the judges for bringing the worldwide recognisable Dunkin’ brand to Adobe Commerce + Hyvä, taking PageSpeed scores from ~60 to 95+, fully passing Google Core Web Vitals and improving checkout conversion on the UK store.
Here’s a Meet Up episode where we chat with our Hive Award winners:
What is new with Hive 2026?
Location: Mainz, Germany
By popular demand from German agencies right after the success of the UK event, it was the perfect opportunity to bring Hive to the second-largest eCommerce market in Europe.
The Scheduling Gods made it so that October was when Meet Magento Germany was planning for their huge epic comeback, and the organisers are making it possible to make Hive 2026 a side event, the day before the official Magento Conference.
A huge thank you, und vielen Dank, to the MM26DE team, including Simon Sprankel, Rico Reitz, David Lambauer, and Tobias Niebergall from e3n, who has been our main contact for bringing Hive to Mainz.
Get ready for Hive 2026 on 21 October at Pyramide Mainz, starting from 2.30 pm.
It’s just an hour's drive from Frankfurt International Airport, so you could arrive the night before or in the morning.
Hive 2026 Award Selection Panel
With the stronger focus on the German market, we are bringing a couple of new faces to our judging panel and saving John from trying to pronounce brands like “ Huissteden Naaimachines” 😂
We also decided to involve last year’s winners to bring more perspective to the selection panel.
Meet our Jury:
Ksenia Zvereva - Developer Relations at Mollie
Andreas von Studnitz - Senior Operations and Magento Architect at Hyvä
Ollie Hunt - Board Member of the Magento Association
Ryan Copeland, double 2025 Hive Winner, UK
Niek Verkoelen, 2025 winner and first-ever Platinum Partner, NL
How can you take part?
Attend, learn and contribute: Plan to arrive a day earlier to both attend Hive and Meet Magento Germany. Prepare some feedback or ideas you want to share with the Hyvä team, whether it’s Product or Partnership-related.
Submit and get recognised: Think about a Hyvä project you’re super proud of and let us know.
Close those deals: Bring your merchants and prospects for inspiration, make them fall in love with Hyvä and be the one that can make their dreams come true.
Hive is free to attend courtesy of Mollie.
Make sure you sign-up quickly to secure your spots:
