From Legacy Limitations to Lightning-Fast eCommerce: Audio-Technica’s Hyvä Upgrade
Project Snapshot
- URL: audio-technica.com
- Countries: United Kingdom, United States
- Industry Vertical: Audio Technology
- Business Model: B2C & B2B
- Platform: Adobe Commerce
- Hyvä Products Used: Hyvä Theme
Hyvä Project Scope and Key Results
- Full migration and upgrade completed in under six months
- 10+ storefronts and 8 language options
- Advanced integrations with SAP and D365
- +671% increase in mobile page speed
- +75% increase in conversion rate
We have been delighted with our migration to Magento 2 with Hyvä – increased usability, a more streamlined approach, coupled with increased technical performance has resulted in improved organic Google rankings and an easier to manage platform for our multi-country platform.”
About Audio-Technica: Global Audio Brand with 60+ Years of Innovation
With a legacy spanning over 60 years, Audio-Technica is a globally respected brand in professional audio. Their digital storefront had to meet the same high standards as their products, offering customers a seamless experience that reflects their values of quality and innovation.
As third-party stockists play a significant role in revenue, a fast, reliable, and feature-rich site was mission-critical and Aware Digital was up for the challenge.
Market and Digital Strategy
Audio-Technica needed a site that performed without compromise. Aware engineered a lightweight Adobe Commerce build on the Hyvä Theme, focusing on speed and agility. This resulted in swift load times, effortless navigation, and a powerful backend for content management and growth.
With PageBuilder and modular CMS blocks, the internal team now has full control over landing pages and content, no developers needed.
Challenges Overcome in Audio-Technica’s Magento 2 Migration
- Outdated Magento versions causing extension conflicts
- Clunky Luma frontend with WordPress integration issues
- High technical debt delaying the development roadmap
- Lack of reliable agency support
- Slow deployment times and inconsistent site stability
Approach and Tech Stack
- Dedicated cross-functional team including PMs, designers, and developers
- Full rebuild of the Magento instance with localised stores and currencies
- Hyvä Theme implementation to replace Luma
- PageBuilder and CMS blocks to speed up content workflows
- Secure hosting with PCI compliance, MFA, and staged environments
- Deployment time was reduced from a full day to just five minutes.
Tech Stack:
- Adobe Commerce
- Hyvä Theme
- SAP & D365 integrations
- Dotdigital for email automation
Audio-Technica powers its cross-channel marketing with Dotdigital, a Hyvä Technology Partner. The platform automates campaigns, personalises content, and tracks performance in real time, integrating seamlessly with Adobe Commerce and their CRM for smarter, targeted communication.
Results Achieved
- +671% mobile page speed
- +75% conversion rate
- Passed Core Web Vitals
- Localised, multi-store setup for global reach
- Content updates and deployments now take minutes, not days
Reflections and Learnings
Understanding the client's goals was essential - not just to hit the deadline, but to ensure long-term success. Content played a big part too. With Hyvä and Adobe Commerce, the team can easily manage and optimise rich product stories without bottlenecks.
Key Tips for Merchants
- Choose the right partner: Find an agency that focuses on long-term strategy, not just short-term fixes.
- Know your goals: Tailor the digital experience to your specific customer relationships.
- Content is king: Make it engaging and easy to manage, it’s your best conversion tool.
Removing Technical debt from a website to streamline it is never easy, and when the team sat down to investigate the Audio-Technica website, it was evident that we had a mountain to climb. It took persistence and thorough engineering from our Head of Technical, Stuart Otter to set us on the right path to success. With a complex migration of data and a full rebuild of the front end, the team achieved what I would call nothing shy of a miracle in 6 months going live 2 months before the deadline. ”
About Aware Digital
Aware Digital is a Magento-focused agency specialising in high-performance eCommerce solutions. They help brands like Audio-Technica enhance their digital presence through cutting-edge technology and expert development.
