- Hyvä Showcase - Hyvä Showcase

B2B & B2C IT Distributor In The United Arab Emirates,, Move Online With Hyvä

Merchant and Magento 2 project snapshot

  • URL:
  • Countries: Saudi Arabia, Bahrain, Qatar, Oman, Kuwait, USA, and the rest of the world
  • Industry Vertical: ICT (Information and Communication Technologies)
  • Business Model: Hybrid eCommerce - B2B and B2C retail

Hyvä Project Scope and Key Results

New Website Launch with Hyvä: August 2, 2023. Previously no online purchasing option.

  • Loyal Customers: 2,000+
  • SKUs in stock: 8,000k+
  • Delivery: Global
  • Conversion rate for B2B e-commerce already exceeds the industry standard of 2.1%
  • Average session duration is 422% above the industry standard, indicating high user engagement
  • Average of 8.28 pages viewed per user
  • Product snippets and merchant listings operational from day one
  • All pages are mobile-use-friendly

Client’s Quote:

When we chose Magento for our new business, we were concerned about its slow front-end performance. Magebit provided an innovative solution by implementing Hyvä as our front-end, which dramatically improved our website's speed and user experience. Their expertise in customizing the Hyvä theme for our needs not only resolved our initial concerns but also significantly enhanced our online presence, making our e-commerce platform more efficient and customer-friendly.

Manish Keshwani
Head of Sales and Business Development at Bizaar
Manish Keshwani, Head of Sales and Business Development at TLM International FZE's Journey to Cutting-Edge eCommerce

Since 2023, in the Gulf Cooperation Council region, Bizaar, a B2B IT hardware distributor, has served both B2C and B2B customers with diverse offerings, including bulk pricing, customized quotes, special order processing, and a user-friendly product catalog. Their commitment to providing tailored solutions and seamless shopping experiences sets them apart in the market. 

The GCC ICT market is estimated at USD 129.07 billion in 2024 and is expected to reach USD 203.09 billion by 2029, growing at a CAGR of 9.49% during the forecast period (2024-2029) according to the GCC ICT Market Size & Share Analysis by Mordor Intelligence. ISI-Next states, in their Demographics Of The GCC, that the region has approximately 57 million people, highlighting the vast market potential.

Bizaar’s digital transformation project particularly focused on enhancing the B2B experience and improving client user experience. They are now actively implementing various marketing campaigns, including innovative strategies like WhatsApp marketing, to expand their reach and engage with a broader audience. This shift towards eCommerce aligns with their commitment to meeting the demands of both B2B and B2C customers while staying competitive in the IT wholesale and retail industry.

Overcoming Challenges: The Bizaar Transformation

In transitioning to eCommerce, Bizaar encountered challenges such as integrating B2B features like quick ordering, detailed credit limit options, and saved shopping carts for order maintenance. From their meticulous design phase through to detailed development and extensive testing, they focused on creating a user-friendly experience for both B2C and B2B customers, ensuring compatibility with B2B functionalities and diverse pricing policies, all while enhancing the user experience on both desktop and mobile devices.

These detailed efforts culminated in the successful launch of their e-commerce platform, creating a user-friendly and comprehensive B2B experience.

Magebit's Innovative & Trustworthy Solution: Hyvä & Magento Open Source eCommerce stack

The business was recommended Hyvä by their agency Magebit, as a solution to rapidly build a lightweight and fast e-commerce store. Bizaar initially explored various market options and chose Magento 2 (Open Source) for its cost-efficiency, customizability, security, and scalability. Magebit knew that Hyvä, known for its lightweight nature and superior performance, would address their concerns about page speed. Rightfully trusting Magebit's expertise, Bizaar proceeded with the project, and that's how their Magento Open Source and Hyvä eCommerce technology stack was born.

Impressive Results: Bizaar’s Online Success

  • Better Shopper Experience: Improved performance, page loading speed, and stability
  • Functional E-commerce Store: Fast page speed, design matching client's needs and branding
  • Increased Sales: Higher traffic and conversions
  • Future-Proof Platform: Foundation for future SEO improvements

Developer Delight: Feedback and Learnings

Magebit developers enjoyed working on the project due to Hyvä's simplicity and flexibility. The lightweight CSS made it easy to extend the theme and meet design requirements. They noted that development with Hyvä is convenient, providing ample opportunities to make changes during the process. Even if the project scope changes, many features are already built into Hyvä, which reduces the need for extensive custom development and offers many painless options. Magebit believes that Hyvä significantly streamlines the development process and enhances overall efficiency.

The teams at Magebit and Bizaar shared how the project was successful, but if done now, Hyvä Checkout and more of the available Hyvä UI would be used. 

Agency’s Quote

Hyvä is rapidly transforming the e-commerce landscape. Its beauty lies in its simplicity. Countless agencies have adopted Hyvä as their primary front-end choice. Google adores it, developers appreciate it, and merchants are thrilled with the outcomes it delivers. Kudos to William and his team for introducing this innovative front end. I'm proud to declare that, at least for now, our go-to for developing Magento/Adobe sites is Hyvä.

Kristaps Rjabovs
Managing Director -
Kristaps Rjabovs, Managing Director -

About Magebit

Magebit is a global full-service agency specialized in Magento with certified experts ready to skyrocket your business. They have clients from 29 countries, including the US, Canada, Thailand, Japan, Australia, and the United Kingdom.


Related Posts