Hyvä and Amasty: unlocking all the possibilities

Hyvä and Amasty: unlocking all the possibilities

Updated 2 April 2024

Since August 2022, Amasty has been an official Hyvä technology partner. Read on to find out why these two companies have come together, and what benefits their mutual clients can enjoy and expect this year. 

With time, this partnership is evolving to meet the changing needs of Magento merchants. So this post is also an update on how closely we work together to replace outdated Themes.

Introducing the Jet Theme trade-in offer from Amasty!

Together, Hyvä and Amasty have prepared an exclusive offer for transitioning from the Amasty Jet Theme to Hyvä! Starting April 1st, 2024, Amasty customers can exchange their Jet Theme for Hyvä and enjoy special benefits, including discounts, product updates, and Hyvä compatibilities. Explore all the details of our partnership offer

Why did Amasty and Hyvä become partners?

Amasty is confident that Hyvä's products help their clients to unlock a whole new frontend for Magento with unmatched ease of implementation and maintenance. It's a story about proven performance and top-notch user experience. Hyvä sees Amasty as one of the main developers of Magento extensions, and therefore, it is key to have their extensions compatible with Hyvä as well. Amasty is also known for their versatile offer of extensions, so with Amasty, you can easily migrate to Hyvä all the extensions you were already using on your Magento 2 store. The more Amasty modules work with Hyvä, the more possibilities for Hyvä merchants!

What Amasty modules are Hyvä clients talking about most?

Amasty is very attentive to customer requests and they’ve already achieved compatibility with top requested modules, such as Improved Layered Navigation, Product Labels for M2, GDPR for M2, and Google Page Speed Optimizer. Getting their extensions Hyvä-compatible was one of the requirements for this partnership, and they worked hard to meet it. Today, they already have 100+  of their extensions compatible with Hyvä, and the number keeps increasing!

You can always check Amasty’s up-to-date list of Hyvä-ready extensions. All new requests are queued and prioritized depending on the number of inquiries per request. Curious to know what they’re working on now? Check their product roadmap to find out about upcoming compatibility updates for Hyvä! 

What benefits do Amasty customers experience in using Hyvä?

Amasty’s customers receive a comprehensive and easy go-to-market solution consisting of their extensions enriched with the Hyvä theme. From e-сommerce businesses to corporate websites, lifestyle, culture, entertainment, and wellness organizations, everyone finds it beneficial to use Hyvä-ready extensions, because it's both a cost-effective and elegant solution to their needs. In particular, Amasty's customers mention the improved performance, the simple and smooth user interface, and how happy they are with Hyvä’s continuous updates. We LOVE getting this feedback!

How will the partnership evolve in the future?

We plan to further extend the list of Amasty extensions compatible with Hyvä Themes and Hyvä Checkout, continue exchanging our experience between the teams, and share customers' feedback to elicit new growth opportunities. Our partnership evolution is set to signify the era that Magento websites equal unmatched performance coupled with excellent user experience. We have only just started!

Any takeaways for our joint customers this year?

In light of the incoming 2025 EAA regulations that will affect any company doing business with European clients, we don’t take accessibility compliance lightly. Partnering with Snowdog – A11Y experts in the EU – Amasty and Hyvä have both prioritized achieving adherence to WCAG and ADA regulations in their solutions. 

Many Hyvä-ready extensions by Amasty have already been successfully revamped for compliance with WCAG 2.1 level AA standards. The goal is to ensure WCAG and ADA compliance across the entire Amasty catalog of Hyvä-friendly modules. 

Together, Hyvä and Amasty closely monitor Google's requirements for website performance as well. Although INP has only recently replaced FID in the Core Web Vitals, Hyvä themes now contribute to the success of this metric thanks to their innovative code reduction approach. Similarly, Amasty already supports enhancing your INP metric through its 3-in-1 Google Page Speed Optimizer tool.

Our joint efforts always aim to support merchants and e-commerce specialists with confidence, comfort, and simplicity in achieving their business goals!

Read Hyvä’s expert insights about Accessibility and Core Web Vitals.