Hyvä in 2025: a year of making Magento shine
We stayed focused on what actually matters: solving real problems for real merchants, developers, and agencies in the Magento ecosystem, and not chasing trends and buzzwords.
2025 was the year Hyvä Commerce came to life. But it wasn't just about launching a new product, it was about listening to what you told us you needed and delivering it, one feature at a time.
Where we started: January 2025
Back in January, we were heads-down in development mode. After months of roadmap sessions with our Gold and Platinum Partners in late 2024, we kicked off the year building Hyvä Commerce internally. At the same time, we released a wave of new Hyvä UI components—mobile menus, buttons, pagination, breadcrumbs—all the building blocks developers asked for to speed up their work even more.
For those following the results: we've now grown to over 6,400 live stores running Hyvä, with agencies consistently reporting 30-50% faster development times. That's not marketing fluff, that's merchants launching stores faster and selling sooner.
February: going public with Hyvä CMS
At Hyvä Developers Paradise in February, we demoed Hyvä CMS publicly for the first time. The reaction? Let's just say people were excited. We also did something we'd never done before: we released our public roadmap. No smoke and mirrors, just a clear list of what we're building and when.
Because here's the thing: we believe in transparency. Merchants and agencies deserve to know where we're headed so they can plan with confidence.
March & April: performance meets design
March brought a fresh new look for Hyvä Checkout, cleaner, more modern, and still lightning-fast. We also achieved something critical: full Content Security Policy (CSP) support across Hyvä Theme, Hyvä UI and Hyvä Checkout. Security matters, and we made sure it didn't come at the cost of performance.
In April, we opened the doors to early access for Hyvä Commerce, including the first version of Hyvä CMS. The feedback from early adopters was invaluable, they helped shape what came next. We also shipped Hyvä UI 2.6 with new plugins for improved sliders and HTML dialogues.
July: Hyvä Commerce goes general availability
July 11th marked a milestone: Hyvä Commerce 1.0.0 officially launched with general availability. The suite included:
- Hyvä CMS: A modern content editor with live preview, version control, and drag-and-drop functionality.
- Admin Theme: A fresh, modern UI for the Magento backend.
- Image Editor: An integrated editor for cropping, resizing, or optimising images directly within Magento.
Thanks to our partnership with Mollie announced in October 2024, we were able to hire top developers and go from concept to stable product in just six months. Our team grew from a handful of people to 28 talented individuals across 7 countries, all working to make Magento better for SMBs, mid-market merchants and beyond.
Summer & Autumn: iteration and expansion
We didn't stop at launch. August brought Page Builder migration tools to Hyvä CMS, making it easier for stores to transition their content. September delivered beta versions of Admin Dashboard and Media Optimisation—two features that address daily pain points for merchant teams: seeing data that is relevant to you in the admin panel, and the ability to ensure images on the storefront are always performant.
By November, we shipped Content Scheduling for Hyvä CMS just in time for Black Friday and the holiday season. Because nothing says "we understand eCommerce" like delivering tools when merchants need them most. We also released a new frontend payments API for Hyvä Checkout, giving developers more flexibility with payment integrations and reducing implementation time.
Winter: AI translation in Hyvä CMS
Following our big announcement at Meet Magento Netherlands to open-source Hyvä Theme, we shipped 1.4, which included major updates, such as Tailwind 4 support, the ability to use design tokens to more closely integrate with design tools like Figma, and many more enhancements.
We continued building internally on Hyvä Commerce right up until the end of the year, providing alpha versions of our translations support for Hyvä CMS, supported by AI-powered automatic translations, and our Menu Builder solution to our gold and platinum partners, alongside working hard to finalise the GA (1.0.0) releases of Admin Dashboard and Media Optimisation.
In December, we didn’t slow down, shipping a further 4 releases for Hyvä Theme, UI, and Checkout, mostly focused on under-the-hood enhancements, but we even included a new cart component for Hyvä UI.
Across the full product line
While Hyvä Commerce took centre stage, we didn't forget about our core products:
Hyvä Theme achieved full CSP coverage and released version 1.4—now fully open source with Tailwind 4 and design token support. Yes, you read that right: fully open source.
Hyvä UI gained 9 new components, many new plugins, full CSP support and many more enhancements.
Hyvä Checkout got the full CSP treatment too, including support for all key payment integrations. The design refresh made it even easier to customise, and the new frontend payment method API opened up new possibilities.
Hyvä Enterprise delivered full CSP coverage and continued improvements for B2B stores, live search, product recommendations, and data connection support for Adobe Experience Platform.
What makes Hyvä different
While we're talking numbers and features, let's remember what this is really about:
- passing Core Web Vitals out of the box,
- reducing time to market
- solving actual pain points in Magento, such as the admin panel experience,
- and helping merchants see real revenue growth, not in theory, but in practice.
This isn't about being the coolest kid in the room. It's about building technology that works—technology that makes developers' lives easier, gives merchants more revenue, and proves that Magento can compete with any platform when you strip away the complexity.
Looking ahead: 2026 Roadmap
As we kick off 2026, we're shipping:
- CMS translations with AI support
- Admin Dashboard GA (1.0.0)
- Media Optimisation GA (1.0.0)
- Menu Builder (powered by Hyvä CMS)
- B2B 1.5 support for Hyvä Enterprise
- Gift Registry for Hyvä Enterprise
The roadmap keeps growing based on what the community tells us they need. Linked products, better email templates, visual merchandising tools, it's all coming.
The bottom line
2025 was about execution. We said we'd deliver a modern CMS, a better admin experience, and tools to make Magento easier to use. We did it. We said we'd keep Theme and Checkout fast and secure. We did that too.
More importantly, we proved that you don't need to abandon Magento for some new flashy platform. You just need partners who believe in making what already works even better, and can make it shine again.
To the 850+ agencies worldwide using Hyvä, to every developer who contributes to our ecosystem, to every merchant who trusted us with their store—thank you. You're the ones making Magento shining, one fast site at a time.
Here's to 2026. We're just getting started.
