How bosch Tiernahrung Boosted D2C Revenue by 30% with Hyvä on Adobe Commerce
Project Snapshot
- Merchant: bosch Tiernahrung GmbH & Co. KG
- Website: bosch-tiernahrung.de
- Industry: Premium Pet Food & Consumer Goods
- Platform: Adobe Commerce Cloud
- Hyvä Solution: Hyvä Theme
- Launch Date: August 2022
Hyvä Project Scope and Key Results
bosch Tiernahrung, a leading German premium pet food producer, needed a modern, high-performance online store to accelerate its shift to direct-to-consumer sales. Partnering with valantic, the brand replatformed from Shopware 5 to Adobe Commerce Cloud with Hyvä Theme.
The numbers speak for themselves:
- +30% revenue growth since Hyvä launch
- +34% organic traffic increase
- +26% higher AOV from new customers
- +14% AOV boost from returning customers
- Dramatically improved mobile performance and Core Web Vitals
- Seamless ERP integration for automated workflows
Merchant Story
Founded in 1960 as a division of Robert bosch GmbH, bosch Tiernahrung has operated independently since 1998. Based in Blaufelden-Wiesenbach, Germany, the company produces high-quality pet food made from natural ingredients, with “Made in Germany” quality, a focus on sustainability, and animal welfare.
With decades of retail success, the brand wanted to grow its direct online sales channel, reducing reliance on retailers and creating a closer relationship with end customers.
From Retail Dependency to D2C Success
By 2022, bosch Tiernahrung faced a critical challenge: their existing Shopware 5 platform was holding back their direct-to-consumer ambitions.
Pet Food Market Growth
Germany’s pet food market is competitive and fast-growing, with consumers increasingly valuing sustainable sourcing and premium ingredients. In 2024, pet food sales in Germany rose 1.3%, reaching approximately €4.3 billion. Looking ahead, the German pet food market is expected to grow at an annual rate of 4–4.1% and on a global scale, the pet food market is set to expand from USD 132 billion in 2025 to USD 248 billion by 2035, a robust 6.5% annual growth rate.
This growth is driven by rising pet ownership, humanisation trends, and demand for premium, transparent, and health-focused products. For bosch Tiernahrung, these dynamics represent a powerful opportunity.
bosch Tiernahrung’s target audience, quality-conscious pet owners, expect a seamless digital shopping experience. To meet this demand, the company needed to move from Shopware 5 to Adobe Commerce Cloud, selecting Hyvä Theme for its performance, flexibility, and superior user experience.
A relaunch was carried out with a focus on greater independence from retail and on D2C sales.
Challenges
Before the relaunch, bosch Tiernahrung faced:
Performance Problems:
- Sluggish mobile experience losing sales opportunities
- Outdated design that didn't reflect their premium brand positioning
- Platform limitations restricting scalability and customization
Strategic Gaps:
- Heavy dependence on retail partners
- Weak brand storytelling in digital channels
- Missing ERP integration for operational efficiency
- Poor technical SEO foundation
The Solution: Hyvä Theme + Adobe Commerce Cloud
bosch Tiernahrung needed more than just a frontend refresh, they needed a strategic digital transformation partner for migrating from Shopware 5 to Adobe Commerce, integrating Microsoft Navision, and unifying multiple content and commerce areas into a single, user-friendly platform. That's where valantic came in.
valantic stood out due to its holistic project approach, strong UX expertise, and proven experience in Magento and Adobe Commerce implementations.
The Implementation
Partnering with valantic, bosch Tiernahrung replatformed to Adobe Commerce Cloud with Hyvä Theme. The project focused on:
Performance First: Hyvä's lightweight architecture delivered the speed bosch Tiernahrung needed for mobile-first pet owners shopping on-the-go.
Brand Experience: Beyond an online shop, they created a comprehensive brand destination featuring:
- Interactive food finder tools
- Educational pet care content
- Breeder services
- Loyalty program integration
- Rich storytelling elements
Future-Ready Foundation: Built on Adobe Commerce Cloud with seamless Microsoft Navision ERP integration for automated workflows.
bosch Tiernahrung’s Results with Hyvä
bosch Tiernahrung’s replatforming wasn’t just a technical upgrade, it was a strategic shift in how the brand serves its customers. The move from Shopware 5 to Adobe Commerce Cloud with Hyvä Theme gave them a faster, more flexible, and more visually engaging storefront, while also creating a solid foundation for future growth.
Hyvä was selected as the frontend framework because it aligned perfectly with bosch Tiernahrung’s goals.
Revenue & Growth Metrics
The transformation delivered immediate impact:
- 30% revenue increase within months of launch
- 34% boost in organic traffic through improved technical SEO
- 26% AOV increase for new customers discovering the premium brand experience
- 14% AOV growth among returning customers engaging more deeply
Technical Performance Wins
- Lightning-fast page loads with excellent Core Web Vitals scores
- Mobile-optimized shopping experience driving higher conversion
- Reduced frontend complexity for faster feature deployment
- Scalable cloud infrastructure ready for growth
By combining Hyvä with valantic’s UX and technical strategy, bosch Tiernahrung was able to deliver a significantly faster, more user-centric, and scalable e-commerce experience.
Agency Insight: First Hyvä Project in German Market
We implemented the Hyvä theme for our client bosch Tiernahrung in 2022 as one of the first Hyvä projects in the German-speaking region – and we were immediately impressed by its performance and flexibility.
Especially in front-end development, Hyvä is a highly efficient and easily customizable theme. Since then, Hyvä has been used in many of our projects. ”
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About valantic
valantic creates software and digital process solutions that enable customers to achieve strategic advantages over their competitors. We master the central challenges of digitalisation with a uniquely flexible organisational structure and operational excellence. Our aim is to break through established patterns of thought. To this end, we combine technological competence with industry know-how.
