Nosto and Hyvä Partnership

Nosto and Hyvä Partnership

Nosto and Hyvä are both Finnish words. Nosto means “to elevate”, while Hyvä means “good, desirable, and trustworthy.” By integrating together, we’re enabling the Magento and Adobe Commerce ecosystem to build faster, simpler websites that attract more organic traffic and convert better. It’s a true multiplier for online sales.

 

What is Nosto?

Nosto is the intelligent Commerce Experience Platform (CXP) that gives brands and retailers intuitively designed tools to increase online revenue through end-to-end commerce experience management.

With experience.AI™, Nosto helps brands enrich and activate customer, product, and content data in real-time across personalisation, product discovery, and user-generated content to deliver high-performing commerce experiences at scale.

Nosto Commerce Experience Platform

How does Nosto help Magento brands using the Hyvä theme?

Nosto is a Magento Premier Technology Partner with 10+ years’ experience with the platform, and works with hundreds of Magento brands, including Casio, Diptyque, Adopt Parfums, and Somfy.

Nosto is fully compatible with all versions of Magento and continually evolves to align with the platform’s latest updates, one example being the Nosto x Hyvä integration, which enables Magento brands to combine Hyvä’s cutting-edge speed and user experience enhancements with Nosto’s AI-powered personalisation capabilities.

Merchants using the Hyvä Theme have out-of-the-box access to Nosto’s entire CXP, including Personalised Search, Product Recommendations, Category Merchandising, and all other Nosto modules—enabling smarter product discovery experiences that drive Conversion Rate (CVR),  Average Order Value (AOV) and Customer Lifetime Value (CLTV).

With the Nosto plugin requiring no technical adjustments or workarounds, allowing integrators to deliver stores that meet client expectations in less time, while reducing costs and time-to-value, it complements the very essence of Hyvä Theme: to reduce complexity and customise stores with optimal web performance.

Nosto Adapt Case

Adopt combines Nosto’s product recommendations with Hyvä’s frontend to deliver a smooth, personalized customer experience.

 

Nosto, through the eyes of the Hyvä ecosystem

We’ve been working with Nosto for nearly a decade, using its AI-powered product recommendations to help shoppers find products aligned with their unique affinities faster. To further enhance the customer experience and support business growth, we needed to improve site performance. Integrating Hyvä’s frontend helped us do that, with notably faster-loading pages. We are pleased with these choices, which have helped us streamline the path to purchase and drive engagement and revenue.

Mohammed El Khachine
Ecommerce Manager at Somfy
Adopt case

The integration between Nosto and Hyvä Themes is great news for the eCommerce ecosystem. It finally makes it possible to combine frontend performance with advanced personalisation —without compromise. We can now build ultra-fast, dynamic customer experiences while fully leveraging Nosto’s AI capabilities. For Dn’D clients, it means a shorter time-to-market, higher conversion rates, and a modern, scalable architecture.

Axel Léauté
Head of eCommerce offer - Agence Dn'D

Nosto x Hyvä, in short

It’s a smart match. Together, we help Magento brands create faster, more intuitive, and highly relevant shopping experiences, driving more conversions, higher revenue, and scalable growth.

Using Hyvä? Curious about Nosto?

If you’re already on Hyvä and wondering how Nosto could boost your sales, build loyalty, and make every customer journey more personal, get in touch with the Nosto team today.

 

About our Guest: Camille Aâssila

Camille Aâssila is the Head of Product & Customer Marketing at Nosto, a leading e‑commerce personalization platform. With over a decade of experience in the e‑commerce space, Camille started her career in a digital marketing agency (Axome), before moving to PrestaShop, a major French e‑commerce solution, where she held marketing roles. She then joined Nosto, initially overseeing Customer Success teams, and later transitioned into her current role, where she bridges product strategy, customer experience, and marketing
Camille Aassila
Camille Aâssila
Head of Product & Customer Marketing at Nosto
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