About WeltPixel: 10 Years in the Magento 2 Ecosystem
Having just celebrated our 10th anniversary, WeltPixel is nothing short of a veteran within the Magento 2 ecosystem. We’ve always believed and continue to believe that having a simple, reliable, and user-friendly website is the best way to start, maintain and grow your business, especially when using Magento 2.
This principle is at the core of each of our products, which ultimately reveals the main goal of helping businesses and merchants save time and money on development without making sacrifices on design, usability, performance or maintainability.
Each of our 30+ Magento 2 extensions, as well as our Pearl Theme, were built with this principle in mind, however, our current main focus is bridging the wide gap between Magento 2 merchants and accurate, complete data, which we spearhead through our flagship product, the Google Analytics 4 PRO integration.
More about the Google Analytics 4 PRO Integration for Magento 2
Ensuring you have access to proper data has never been more important for running an online business. Consequently, unfortunately, it’s never been harder, as more and more methods of cracking down on tracking are popping up every day. If you’re a Magento 2 merchant, one of your pain points is very likely data accuracy.
This is where we come in. Back in the days of Universal Analytics, we had one of the most (if not the most) popular and widely-used integrations on the market, the Google Tag Manager Enhanced eCommerce extension for Magento 2. When Google Analytics 4 came out and Universal Analytics was sunset, we wasted no time and developed a brand new extension that would bring the same ease of use and raw power to the new platform - the WeltPixel Google Analytics 4 PRO extension for Magento 2.
To ensure it was as powerful and resourceful as possible, we decided to leverage Google’s Measurement Protocol API, which allowed for a simpler approach to sending event data server-side, increasing accuracy and allowing the extension to bypass a lot of limitations that affect regular client-side tracking. Over the years, it’s been getting steady updates that ensure it’s gotten stronger and stronger, becoming more of a solution rather than a simple extension. Here are a few main highlights:
- Full client-side and server-side (via Measurement Protocol) eCommerce event tracking, including Item Views, Add to Carts, Searches, Item List Views, Begin Checkouts, Add Shipping and Payment Infos and most importantly, Purchases.
- Deep integration with Google Ads, featuring Conversion Tracking with Enhanced Conversions, Cart Data, New Customer Reporting & Remarketing.
- Client-side integrations with popular Social Pixels & Marketing Platforms - Meta, Reddit, TikTok, X (formerly Twitter), Klaviyo and Microsoft (formerly Bing).
- Many, many more!
Leveraging these features and platforms is crucial to your bottom line. They help you save time, increase revenue and reduce effort by pinpointing which of your products, ads and channels are performing best.
Moreover, the integration is fully integrated and compatible with all versions of the Hyvä Theme, meaning merchants can not only harness the amazing performance and aesthetics of Hyvä, but also ensure they have access to the broadest and most accurate data set possible! With WeltPixel x Hyvä, Magento 2 transforms from burden to pleasure.
User testimonials
Weltpixel GA4 excels in providing a seamless integration of Google Analytics with Magento, significantly simplifying the process for businesses. The extension’s extensive and well-structured documentation offers clear guidance on setup and optimization. Overall, Weltpixel GA4 is an invaluable tool for Magento users seeking to fully leverage GA4’s advanced analytics capabilities, enhancing data insights and optimizing decision-making processes. ”
WeltPixel's Google Analytics 4 (GA4) with GTM Support for Magento 2 is a robust and innovative extension, highly appreciated by users for its functionality and ease of integration. It enhances e-commerce tracking, providing valuable insights for website performance optimization. Frequent updates and new features, like extended Measurement Protocol functionality and improved dataLayer handling, contribute to its efficiency. This tool is essential for businesses looking to leverage advanced analytics in Magento 2 environments. ”
Setting up GA4 is not a small task, but as an agency owner I love how easy Welt Pixel has made the setup. There are some small bugs in the old versions of the module that have been quickly solved. So I'm happy to suggest this module to all our clients. ”
The power of the Hyvä x WeltPixel Partnership
Just as Hyvä is the go-to theme for new Magento 2 projects, WeltPixel’s is the go-to Google Analytics 4 integration for Magento 2, which has been given careful attention to ensure full compatibility with Hyvä, as well as a commitment by the team to maintain this compatibility across future versions of the theme, as well as Magento.
By leveraging both powerful technologies, merchants can skyrocket their stores through unparalleled speed, responsiveness and ease of use, backed up by a complete and accurate dataset across multiple advertising platforms. The huge boost in SEO score, combined with the ability to access proper data and to ensure ads perform ultimately leads to huge increases in revenue.
Exclusive Offer for Hyvä Merchants:
15% Off WeltPixel Google Analytics 4 PRO or the Google Analytics & Social Marketing Suite PRO
If you’re using the Hyvä theme, and are interested in integrating with Google Analytics 4, the obvious choice is WeltPixel’s solution. To make things even easier, WeltPixel is offering new or existing Hyvä Theme clients an exclusive 15% discount on any of the following products:
Note: The discount also applies to existing Google Analytics 4 PRO or Suite users that are looking to extend their Support & Updates Plans.
To apply your discount, use the following code in the cart or on the checkout: WPXHYVA15
About The Author, Dan Giura
