Skysales - Hyvä Showcase

Travel Retail eCommerce Transformation: 70% increase in Conversion Rate with Hyvä Theme

Merchant profile and Adobe Commerce project snapshot

• URL: www.skysalesonline.com

• Country: Saudi Arabia

• Industry Vertical: Travel Retail, Luxury goods including Beauty, Accessories, Watches and Jewellery

• Business Model: B2C / Omnichannel 

• Number of SKU’s: 2,500+

• Merchant Size or Annual GMV: Mid-sized Retailer

• Hyvä products implemented: Theme and UI

• eCommerce Platform: Adobe Commerce

Scope of work and key results 

Scope

• Migrated from a custom frontend to Hyvä Theme

• Redesigned the user interface

• Improved and monitored performance

Comprehensive improvements across all key metrics

• 70% increase in Conversion Rate Optimisation (CRO)

• From failing Core Web Vitals (CWV) to passing

• 60% better Page Loading Speed

• 100% System Uptime since launch

• 40% Faster Issue Resolution time

• 100% Improvement in Reporting Accuracy

Verification Methods

• Google Chrome UX Report (CrUX)

• Real User Monitoring (RUM) tools

• Continuous performance monitoring

The Skysales B2C e-commerce story from offline to online 

Skysales has been serving Saudi Arabia's discerning shoppers since 1985, building a reputation for premium travel essentials, luxury fragrances, and lifestyle goods of the following global brands: Dolce & Gabbana, Givenchy, Valentino, Giorgio Armani, Emporio Armani, Burberry, Cerruti 1881, and Bvlgari. 

When Skysales moved online in 2014, they brought that same commitment to quality with them. But as Saudi Arabia's eCommerce market surged towards SAR 70 billion, its custom storefront couldn't keep pace.
The market is rebounding post-COVID. The Duty Free World Council (DFWC) KPI Monitor (Q3 2025) reports that international air traffic in the Middle East & Africa has exceeded pre-pandemic levels, reaching 122% above Q3 2019 figures.

Slow page loads, a clunky checkout, and backend sync issues were holding them back from delivering the seamless experience their high-end customers expected. In a market shifting rapidly to mobile-first shopping, they needed a platform that could match their ambitions. 

That's when they made the move from custom storefront to Hyvä Theme with Adobe Commerce, transforming their digital presence to be as polished and reliable as their offline reputation across the market, with a focus on B2C seamless customer experience expectations. 

The challenges to overcome in luxury e-commerce

The problems ran deeper than slow speeds. Without real-time monitoring or proper analytics, Skysales was flying blind. Issues would crop up, systems would slow down, and they'd only find out when customers complained. Their Core Web Vitals metric told a grim story: sluggish load times, delayed interactions, and layouts that shifted mid-browse. Not exactly the polished experience their luxury clientele expected.

When things went wrong, fixing them felt like wading through treacle. Technical support was slow to respond, leaving frontend and backend issues lingering for days. Meanwhile, unreliable API connections meant their systems were constantly out of sync, causing service outages that rippled across the entire platform. It wasn't just frustrating; it was unsustainable. They needed a solution that could handle the complexity of a modern eCommerce operation without the constant firefighting.

Enter Magneto IT Solutions

With 14 years under their belt and over 250 projects delivered, Magneto IT Solutions knew exactly what Skysales needed. They're the kind of agency that doesn't just build sites, they solve problems. Their expertise spans Adobe Commerce, Magento, and Hyvä Theme. More importantly, they understood the Saudi market and what Luxury eCommerce demands.

Their prescription was straightforward: strip out the bloat, build for speed, and put proper systems in place. They implemented Hyvä Theme to transform the frontend, introduced monthly performance reporting so nothing could hide in the shadows, and deployed a dedicated support system to catch issues before customers ever noticed them. The results spoke for themselves: a high scoring pass rate on Core Web Vitals, verified by Real User Monitoring (RUM) technology.

The e-commerce Tech behind the digital transformation

The Solution: Hyvä Theme +  Hyvä UI

Magneto built Skysales on Adobe Commerce, paired with Hyvä Theme and Hyvä UI for a lightweight, blazingly fast frontend. They integrated everything Skysales needed: custom ERP, payment gateways, analytics, and performance monitoring tools, without the usual performance penalties.

Why Hyvä? 

Simple. Skysales needed a solution that was fast by design, not something cobbled together with endless optimisations. Hyvä gave them clean code, flexible UI control, and the performance their customers deserved. No compromises, no bloat, just a platform built to deliver a comprehensive ecosystem.

When selling luxury products, the user interface (UI) plays a crucial role. Customers demand exceptional digital experiences that match the premium quality of what they're buying. Hyvä UI addresses this challenge by offering a comprehensive component library that delivers both visual sophistication and seamless performance. 

With prebuilt, fully functional components, brands can launch polished storefronts in under a week, ensuring every touchpoint reflects the elegance customers expect from luxury retail. The seamless Figma integration streamlines the design process, while continuous updates and new components ensure the shopping experience evolves alongside customer expectations. 

Results

Performance & UX Gains

• 70% increase in Conversion Rate Optimisation (CRO)

• Boost real-user experience with Core Web Vitals (CWV) pass 

• 60% better Page Loading Speed with Hyvä’s lightweight frontend

• Achieved 100% uptime post-migration

• 40% faster issue resolution times

• Enhanced User Experience (UX) with Hyvä’s streamlined UI 

Business Impact

• Greater operational efficiency

• Real-time insight into issues and resolutions

• Increased client trust by providing speedy, stable experiences by meeting the Core Web Vitals standard 

• Boosted confidence in system performance across teams and stakeholders

Qualitative Feedback

• Teams experienced better support turnaround

• Improved clarity in issue logging and reporting 

What Skysales learnt, and what you can too

If there's one takeaway from Skysales' journey, it's this: your platform choice matters more than you think. Don't just pick something that works today; choose something that'll scale with you tomorrow. Look for faster load times, seamless integrations, and support that actually responds when you need it. Your customers won't wait around for slow pages, and neither should your business growth.

What Magneto discovered along the way

Here's something interesting: even when a project isn't focused on design overhauls, Hyvä delivers. The speed improvements, structural clarity, and UX benefits show up regardless. It's not just about making things prettier; it's about making everything work better from the ground up.

Three things worth remembering

If you're considering a similar move, keep these in mind:

• Monitor relentlessly. Monthly performance reporting isn't optional anymore, it's how you spot problems before they become disasters.

• Choose lean frameworks. Platforms like Hyvä strip away the bloat and give you back control. Less code means faster sites and fewer headaches.

• Get proper support. Make sure your agency partner offers clear SLAs and proactive monitoring. Reactive support is just expensive firefighting with extra steps.

About Magneto 

Magneto IT Solutions teams up with Hyvä to bring modern, high-performance frontends to Magento stores. With the Hyvä Theme, Magneto can deliver lightning-fast websites, improved Core Web Vitals, and a clean, developer-friendly architecture. This partnership can help you create smoother shopping experiences, increase conversions, and future-proof your store with a lean, scalable frontend built for speed.